Alfredo Rodriguez: October 8, 2018


New, First-of-its-Kind Channel to Launch

Dedicated to Teaching English as a Second Language


Vice President of DishLATINO

Learning English is a bridge to prosperity for many Latinos living in the United States. While the journey to learn can be challenging, many people find that watching English-language television is helpful. In fact, The New York Times published an article last fall detailing how the show “Friends” had become a favorite of Spanish-speaking Major League Baseball players. Wilmer Flores, Luis Severino, Freddy Galvis and others came to the United States to play ball without knowing English. The hit show became a language guide for young players who were learning English as a second language.

According to a recent study, nearly 70 percent of Spanish-dominant Hispanics would like to improve their English and would be interested in doing so through a channel that teaches English as a Second Language (ESL). For this reason, DishLATINO and Sling TV are launching “Inglés Para Todos,” a new HD channel developed solely to help viewers learn and improve their English proficiency. The channel aims to empower U.S. Hispanic consumers through the learning process, making it as simple as watching TV.

On October 8th, Alfredo Rodriguez will be available for interviews. He will discuss how television can be used as a language guide for newcomers to the United States, and the key motivators for those who want to learn English. He’ll also provide details about the launch of Inglés Para Todos, how it can help you or your loved ones gain a better command of English, and how to access the channel.


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More About Alfredo Rodriguez:
Alfredo Rodriguez is Vice President of DishLATINO, DISH’s rapidly growing business unit and brand that offers a broad range of pay-tv programming packages to Hispanics in the U.S and Puerto Rico. He is responsible for the overall strategy for the brand and, together with his team, has expanded DishLATINO’s portfolio of products and developed a series of award winning ad campaigns, most recently represented by work with Mexican actor, director and producer Eugenio Derbez. Alfredo was recently named to the Federal Communications Commission’s Advisory Committee on Diversity and Digital Empowerment. Prior to joining DISH, Alfredo held various senior marketing and general manager positions with Molson Coors Brewing Company in the US, Mexico, and Puerto Rico. Previously, he worked with Kraft, ALTRIA and Philip Morris International in the U.S. and Latin America. Alfredo is a graduate of Washington University’s Olin School of Business in St. Louis and currently lives in Denver with his wife and two children.

Produced for: DishLATINO

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