Alberto Ávalos: March 9, 2017

Líder of the Year Shares Tips for Success

Alberto Ávalos to Be Recognized as the 2016 Coors Light Líder of the Year

Alberto Ávalos

Coors Light Líder of the Year

Innovation and Technology Program Manager

Hispanic Heritage Foundation


Alberto Ávalos, the 2016 Coors Light Líder of the Year, will receive a $25,000 grant to develop a leadership program in Los Angeles for the Hispanic Heritage Foundation, a national nonprofit organization that identifies, inspires, prepares, and connects Latino leaders in communities across the country.

The Coors Light Líderes program has recognized and highlighted the achievements of emerging Latino leaders through an online public voting competition, a national and local advertising campaign and robust community outreach. Alberto was among 12 Latino leaders nominated by local and national nonprofit organizations for their leadership and contributions to their communities.

Through his early professional work and dedicated volunteerism, Alberto learned that the opportunity gap in technology for Latinos was largely due to the lack of access to technology and meaningful computer science education. This prompted him to launch Coding Jam, an interactive introduction to computer science, in his hometown of Boyle Heights in East Los Angeles.

Alberto is a passionate community leader who is dedicated to helping younger generations achieve their educational goals by providing them with opportunities and access to technology. The Coors Light Líderes program has been honoring the importance of leadership in the Hispanic community by empowering up-and-coming Latino leaders to go further while making a difference in the lives of others. Coors Light works with its nonprofit partners to give back and help build stronger communities for everyone.

Since 2006, the Coors Light Líderes program has raised awareness and highlighted the achievements of emerging leaders within the Hispanic community through the online public voting competition and a national advertising campaign. The program offers up-and-coming Latino professionals leadership tools, counsel and the opportunity to network. The time to nominate the 2017 Coors Light Líder of the Year begins on March 9 until April 27.


Alberto Ávalos was raised in the Boyle Heights neighborhood in East Los Angeles, and after graduating with a bachelor’s degree in political science from the University of California, Santa Barbara, he spent time in the Bay Area working on civic innovation issues. Alberto partnered with the Hispanic Heritage Foundation (HHF) and was able to secure a venue with computers, recruit Latino employees from Google for support, and have more than 50 neighborhood students at the first Coding Jam workshop. Alberto’s passion is leveraging technology across industries and working with communities in creating economic empowerment.

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