Emily Vacher: May 23, 2019


Tips on Keeping Your Kids Safe  and 
How the AMBER Alert Works on Facebook

Emily Vacher

Director of Trust & Safety, Facebook
Every day, more than 1,100 children go missing in the US (424,000 children annually). We know that the chances of finding a missing child increase when more people are on the lookout – especially in the first few hours. That’s why Facebook launched an AMBER Alerts Program a few years ago in partnership with the National Center for Missing & Exploited Children. Since the program launched, there have been hundreds of AMBER Alerts issued on Facebook globally.
Facebook’s director of trust and safety, Emily Vacher, can talk about the importance of AMBER Alerts to help find missing children quickly, how the program works on Facebook, and offer your audience ways to keep children safe both online and in the real world. Since the Facebook AMBER Alert program began in 2015, Emily and her team have brought the feature to more than 20 countries. Before joining Facebook, Emily was an FBI Agent, working on the Child Abduction team.

Areas to discuss include:

·         How AMBER Alerts on Facebook works: If a child goes missing, Facebook will be able to deliver the AMBER Alert with a picture of the child, information about the case, and a link to the police who are investigating the case. Facebook then can deliver that to your news feed if you’re within the radius where the child went missing.
·         Facebook’s AMBER Alerts work was inspired after baby Victoria was abducted in Quebec, Canada 5 years ago (May 2014) and thanks to people sharing the information on Facebook, she was quickly reunited with her family.
·         Facebook partners with a number of local organizations and agencies in each country to get AMBER Alerts on to its platform as quickly as possible.
·         Facebook has launched AMBER Alerts in the following 21 countries: Argentina, Australia, Belgium, Bulgaria, Canada, Ecuador, Greece, Ireland, Jamaica, Korea, Lithuania, Luxembourg, Malaysia, Malta, Mexico, The Netherlands, New Zealand, Taiwan, the United Kingdom, the United Arab Emirates, and the United States.
For more information, visit: facebook.com/safety
Emily Vacher (pronounced “Va-sure”) joined Facebook in 2011 and is currently the Director of Trust & Safety. Emily is responsible for law enforcement outreach, global safety initiatives, safety education, and security policy matters. She is currently focusing on Facebook’s AMBER Alert program and child safety issues. Emily works extensively with the National Center for Missing & Exploited Children (NCMEC) where she serves as a member of NCMEC’s executive board and the law enforcement/operations committee, and also serves as a member of NCMEC’s Team ADAM/Project Alert. Emily works closely with the International Center for Missing & Exploited Children (ICMEC) on global missing children’s issues and alert system development and training. Before she joined Facebook, Emily was a Special Agent with the Federal Bureau of Investigation (FBI) for more than a decade, specializing in crimes against children matters. She was a member of the FBI’s Child Abduction Rapid Deployment (CARD) Team, the Operational Medicine (OpMed) Team and was a division legal advisor. Emily holds a BS from Cornell University, an MS and MPA from Syracuse University/Maxwell School of Citizenship & Public Affairs and a J.D. from Syracuse University College of Law.

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