Francisca Brown: February 18, 2016

How Do You Define Financial Success?



Study Finds Most African Americans Have Established Financial Goals but Are Struggling to Achieve Them

Northwestern Mutual Provides Insights into How People Can Manage Their Financial Futures

Francisca Brown, director of the African American market segment for Northwestern Mutual 

African Americans are dreaming big dreams when it comes to their financial futures. While not lacking in confidence, many African Americans feel they’re struggling to achieve these dreams and are eager for more opportunities to expand their financial education and financial resources. A recent national survey provides insights on African Americans’ financial views and how they define happiness and success in their own lives. The Northwestern Mutual Elements of Success study found that while most African Americans desire financial success, just one in five respondents has started setting goals. And while African Americans hold themselves to high standards when grading themselves on their money management, only one in seven believe they are currently successful in life. 

More About Francisca Brown:

Francisca Brown is director of the African-American multicultural market segment at Northwestern Mutual. In this role, she leads the development of African-American strategies to engage and reach Northwestern Mutual consumers in an authentic and transparent manner. Brown holds a master’s degree in information resource management from Central Michigan University, and a bachelor’s degree in finance from Iowa State University


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