Gabe Greenbereg & Adam Helfgott: May 24, 2018

PRIVACY IS YOUR HUMAN RIGHT 

CANNES LIONS BACKDROP FOR GABBCON’S STRAIGHT TALK ON PRIVACY AS A HUMAN RIGHT, TRANSPARENCY AND BLOCKCHAIN

GABBCON Hosts Session to Reveal MadHive’s New Open-Source Blockchain Protocol; Omnicom Media Group to Examine Impact of Blockchain on Fraud and Brand Safety; Grammy-Nominated Artist AKON to Offer Case Study of Blockchain for Social Good

 

GABE GREENBERG

GABBCON CEO and Founder

ADAM HELFGOTT

MAD NETWORK, CEO and Founder

 

In the wake of the recent Facebook/Cambridge Analytica scandal and implementation of Europe’s General Data Protection Regulation (GDPR), GABBCON, Global Audience Based Buying Conference & Consultancy, joins with Mad Network/MadHive and Omnicom Media Group to explore privacy, brand safety, trust, transparency and data management as they roll out a new open-source blockchain protocol on the Cannes Lions stage.

The blockchain revolution and the introduction of a new open-source blockchain protocol from MadHive, Omnicom and GABBCON, will be the highlight of a series of Cannes Lions conversations hosted by GABBCON at the Palais Innovation Main Stage on Tuesday, June 19 at 10:00am, and later aboard Princess AVK in Port de Cannes, from June 18-22.  Princess AVK, also known as the “Audience-Based Buying & Blockchain Yacht” will be docked in Berth N27 behind the Palais in the Old Port (Le Vieux Port de Cannes, Jetee Albert Edouard, Berth N27). Members of the press are required to RSVP to confirm attendance.

On Thursday May 24th Gabe Greenberg and Adam Helfgott are available to you and your listeners to talk about keeping your data private and privacy as a human right.

 

More About Gabe Greenberg:

Gabe Greenberg, 20-year marketing veteran and industry advisor on Blockchain, serves as GABBCON’s (Global Audience Based Buying Conference and Consultancy) CEO and Co Founder.  GABBCON and its partners have delivered the first tech standard for audience based buying, the ABCDs (Automated Broadcast Cross Device Standard). In addition to their work on vocabulary and standards for cross device audience buying, GABBCON provides brands, agencies, broadcasters and ad-tech companies consulting on audience buying, but is best known for their sold out global events on audience buying and for advising agencies and corporations on privacy as human right.

 

 

More About Adam Helfgott:

Adam Helfgott is the CEO and Project Lead of MAD Network, a privacy and consumer first context engine powered by blockchain technology. MAD brings brands, content and publishers closer together by pushing ad delivery to the edges, utilizing only 1st party data while guaranteeing consumer privacy. Adam is also CEO of MadHive, a venture backed Ad-Tech company as well as built and sold marketing technology companies eCamp.net and Lookbooks.com, and advised leading companies including IMG/WME, and Gem, an enterprise blockchain company.

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