Jesse Cureton: October 24, 2016

The Unpredictable Behavior of the Millennial Patient



Jesse Cureton

Chief Consumer Officer, Novant Health



Millennials – the generation that both confuses and fascinates many. We know how they feel about Snapchat and flexible work hours, but how do they feel about healthcare and, specifically, their own health? A recent study of over 2,000 U.S. adults aged 18 and older, including 419 millennials aged 18-35, highlights some of the unique ways in which millennials approach and engage with healthcare.

On Monday, October 24th, Jesse Cureton, Chief Consumer Officer, Novant Health, will be available for live interviews to discuss the healthcare habits and practices of the millennial generation.  Some of the findings he will discuss include:

·         Millennials indicate they would take better care of themselves if they had more time to do so (66 percent); however, they also report spending large amounts of time watching television and engaging on social media.

·         Millennials are going “old school” when it comes to health information—four times as many millennials report relying on a healthcare professional for health information (63 percent) vs. using social media (15 percent) as a health resource.

·         While 88 percent of millennials feel that planning for end-of-life care is important, they don’t feel they have the tools they need to do so.


Jesse Cureton is chief consumer officer for Novant Health, overseeing multiple departments including, but not limited to, strategic planning, marketing and public relations, government relations, community relations and outreach.

Prior to joining Novant Health in 2013, Cureton was regional executive, managing director for U.S. Trust, Bank of America Private Wealth Management. He also served in a variety of executive roles with Bank of America during his twenty-five year financial industry career.

Cureton holds a Bachelor of Science from the University of North Carolina Chapel Hill and a Master in Business Administration from Queens University of Charlotte.

He serves as a board member with Queens University of Charlotte, Charlotte Mint Museum and Junior Achievement of Central Carolinas. Prior to joining Novant Health, Cureton served on both the Presbyterian Healthcare and Novant Health boards.


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