JoAnna Cintrón: March 9, 2016


Líder of the Year Shares Tips for Success

JoAnna Cintrón to Be Honored Along With Past Lideres to Celebrate 10th Year Anniversary of the Coors Light Lideres Program





JoAnna Cintrón, the Coors Light Líder of the Year, will receive a $25,000 grant to develop a Latino leadership program for the Denver Film Society, a nonprofit organization that engages diverse communities through unique and thought-provoking film experiences like the CineLatino Film Festival and educational programs for adults and filmmakers. The Denver Film Society is the creator of the award-winning Denver Film Festival.

JoAnna believes in the power of film to educate, entertain and empower. As early as high school, she recognized how film can be a transformative and educational medium. In her professional and personal life, Cintrón continues to highlight Latino films and promote the contributions of Latinos in the entertainment industry to Denver audiences.


As a passionate community leader, she can also share her insights on the importance of education, particularly in the Latino community. Cintrón was among 12 Latino leaders nominated by local and national nonprofit organizations for their leadership and contributions to their communities. For the past decade, the Coors Light Líderes program has been honoring the importance of leadership in the Hispanic community by empowering up-and-coming Latino leaders go further. Through non-profit partnerships, Coors Light believes in giving back to help build stronger communities for everyone.

Since 2006, the Coors Light Líderes program has raised awareness and highlighted the achievements of emerging leaders within the Hispanic community through an online public voting competition and national advertising campaign. The program offers up-and-coming Latino professionals leadership tools, counsel and the opportunity to network. The nomination period for the next round of Coors Light Lideres begins on April 19.

JoAnna Cintron is dedicated to promoting the voices of Latino filmmakers and seeing accurate representations of Latinos on the big and small screens, especially Latino women.  She is currently the marketing and communications manager at the Denver Film Society and co-founder of CineLatino, an annual four-day festival dedicated to bringing the best Latino films and events to the community.  From her job scooping popcorn at a local theater during high school to her current position, she has always believed in the power of film to educate, entertain and empower.  In addition, she believes the skills involved in filmmaking can be used as excellent educational tools to promote literacy, organization skills, project planning, budgeting and more.  JoAnna hopes to provide a platform to showcase Latino films and cultivate young Latino filmmakers in her community

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