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LUIS FONSI, LATIN GRAMMY AWARD WINNING SINGER, RAISES AWARENESS FOR THE LIFESAVING WORK OF ST. JUDE CHILDREN’S RESEARCH HOSPITAL^®

MORE THAN 60 LEADING BRANDS ASK CONSUMERS TO #GIVETHANKS WHILE THEY SHOP THIS HOLIDAY SEASON DURING THE 17^th ANNUAL ST. JUDE THANKS AND GIVING^® CAMPAIGN

Luis Fonsi

St. Jude Celebrity Friend Luis Fonsi, Latin GRAMMY^® Award Winning Singer

and Bertha, St. Jude Patient

Now in its sixteenth year, the St. Jude Thanks and Giving® campaign has transformed the holiday season into a time of giving thanks by raising awareness and funds for the ongoing battle to end childhood cancer and other life-threatening diseases. The campaign unites celebrities, media, retail and corporate partners in asking consumers to donate while they shop and support the lifesaving mission of St. Jude.

What began as a holiday-focused fundraising effort by St. Jude, has now grown into an annual tradition that has raised more than $1 billion to help St. Jude continue the fight against childhood cancer and other life-threatening diseases. These funds are critical to ensure that no family ever receives a bill from St. Jude for treatment, travel, housing or food. Kicking off Thanksgiving week and running through the end of December, consumers can support St. Jude while they shop at a variety of businesses representing a cross-section of premier brands in retail, restaurant, travel, hospitality, media and beyond.

St. Jude celebrity supporter, Luis Fonsi will join St. Jude patients for live interviews on Tuesday, December 15^th to discuss the St. Jude Thanks and Giving campaign. They will also share how people can get involved in the campaign to support the lifesaving mission of St. Jude this holiday season.

For more information visit www.stjude.org

About St. Jude Children’s Research Hospital^®

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, sharing stories and videos from St. Jude Inspire, liking St. Jude on Facebook, following St. Jude on Twitter and Instagram and subscribing to its YouTube channel.

MORE ABOUT LUIS FONSI

GRAMMY®-nominated and five-time Latin GRAMMY®-winning singer, songwriter, musician and producer Luis Fonsi is one of the leading Latin Music figures of his generation best known as “The Voice of Pop” with over 20 years of successful artistic career. From his debut album “Comenzaré” to his latest studio album “8,” Fonsi has continuously broken sales records while leading the charts. His undeniable and unique talent, as well as his extensive lists of radio hits, has allowed him to break barriers, cross borders and seduce millions of people around the world. Fonsi has been awarded multiple gold and platinum records in several countries around the world and has also been the recipient of some of the most prestigious awards in the music industry including five Latin GRAMMY® Awards, twelve Latin Billboard Awards, eight Premio Lo Nuestro, two American Music Awards, two Teen Choice Awards, to name a few, five Billboard Awards, eight Premio Lo Nuestro, an ASCAP Voice of Music Award and 10 Premios Juventud. His studio album titled “8” released in 2014 was produced by GRAMMY@-winning Swedish composer and producer Martin Terefe. In addition to the album debuting at #1 in over nine countries, Fonsi once again climbed to the #1 position with three singles “Corazón en la Maleta,” “Llegaste Tú” and “Que Quieres de Mi.”  In 2015 and 2016, while writing songs for the new album, Fonsi performed in some of the most prestigious venues in Latin America with his sold-out “Somos Uno Tour” while also becoming one of the coaches of the popular music competition “The Voice Chile.”  Fonsi has made history time and time again, breaking sales and streaming records worldwide with his singles “Despacito,” “Échame La Culpa,” and “Calypso,” and more recently “Imposible” his new collaboration with Ozuna. Since July 1, 2017 until now, Fonsi has been touring for the last 16 months through Europe, Argentina, Chile, U.S., México, Middle East and Asia with his critically acclaimed “Love & Dance World Tour.” 

ABOUT BERTHA

21 years old

Georgia

Ewing sarcoma

When Bertha was 13 years old, she was found to suffer from Ewing sarcoma, a type of bone cancer. After undergoing treatment near her hometown in Georgia, Bertha was cancer free. But two years later, the cancer returned, and Bertha and her family turned to St. Jude Children’s Research Hospital® for her continuing treatment and care. 

At St. Jude, Bertha is undergoing chemotherapy. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80% since it opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90%, and we won’t stop until no child dies from cancer.

For Bertha, St. Jude has become her home away from home. “They really care for the patients here, because a hospital isn’t somewhere where everyone wants to be,” she said. “This place feels like a second home.” 

Bertha is a talented and resilient young woman who plays the piano and likes to sing in her church choir. When she finishes treatment, she wants to be a child life specialist, much like the child life specialists who are helping her through her journey at St. Jude. “I see cancer as a temporary pain,” Bertha said. “At the end of the fight, I am going to be stronger.”

Produced for: St. Jude Children’s Research Hospital