Dr Bruce Hutchison: Emotions Don’t Think: Emotional Contagion in a Time of Turmoil


We live in a time when we are facing an invisible enemy, emotions are on edge and people fear for their lives. We face turmoil, but turmoil does not come without emotions. Little has been written about the power of emotions and emotional contagion in this time of global turmoil.

Dr. Bruce Hutchison describes emotional contagion as one of the most powerful forces at play in society and in politics in the last few decades, building to the 2020 crescendo.

Emotions are contagious and infectious and often spread from one person to another, so you can get infected by emotions when you are around people. Emotions don’t think and yet so many people base their decisions on emotions, including their votes.

Dangerous, infectious emotions spread like a virus and infect others. Pessimism, cynicism, depression, fear, hate, panic, anxiety, disgust, suspicion, are all contagious. So are violence and conspiracies. These emotions put people into turmoil. People use these emotions to think, but emotions can only feel. EMOTIONS DON’T THINK.

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