Rachel Herz, Ph.D: March 26, 2019


XXX from XXX Wins the 2019 National Odor-Eaters® Rotten Sneaker Contest® 

Rachel Herz, Ph.D.

Neuroscientist and leading world expert on the psychological science of smell


Believe it or not, your stinky sneakers may be in your favor for once! Usually when we smell a foul odor, we immediately crimp our nose, try to figure out what it is, where it is coming from, or better yet, get away from it! But for the participants at the 44th National Odor-Eaters Rotten Sneaker Contest, stinky smells are bringing people closer together.

The contest takes place at Ripley’s Believe It or Not! Times Square. . Children from across the country compete in this contest by showing off their foul-smelling sneakers to a panel of judges, in hopes they are granted the award of smelliest sneaker! But only one pair of stinky sneakers could be crowned the winner and they belonged to xx year old, winner’s name, from xx.  XX received $2,500, tickets to see the Broadway Show “Aladdin”, an extra 2-day stay, and the national title.

Available for interview is Rachel Herz, Ph.D. who is a neuroscientist and leading world expert on the psychological science of smell. , She will talk more about the power of smell and how our senses react to the foulest of odors. She will also discuss what makes a stinky sneaker smelly and special enough to win. She’ll be joined by the winner, XXX who will let listeners know just how they got their sneakers so dirty!

For more information please visit www.odor-eaters.com



Rachel Herz, Ph.D. is a neuroscientist and leading world expert on the psychological science of smell. She has been conducting research on the sense of smell, emotion, perception, motivated behavior and cognition since 1990.  Dr. Herz has published 82 original research papers, received numerous awards and grants, co-authored scholarly handbooks, and is an adjunct professor in the Medical School of Brown University and part-time faculty in the Department of Psychology at Boston College.   She is also a professional consultant to various industries regarding smell, taste, food and flavor, and is frequently called upon as an expert witness in legal cases involving olfaction.  Dr. Herz is the author of several academic and popular science books including the college textbook Sensation & Perception (Oxford University Press) now in its 5th edition,The Scent of Desire: Discovering Our Enigmatic Sense of Smell (2007; Harper Collins,) which was selected as a finalist for the “2009 AAAS Prize for Excellence in Science Books,” That’s Disgusting: Unraveling the Mysteries of Repulsion (2012; W.W. Norton & Co), which analyzes the emotion of disgust from culture to neuroscience, and her latest book Why You Eat What You Eat: The Science Behind Our Relationship with Food (2017; W.W. Norton & Co), which explores how our senses and psychology govern our perception of food, and the experiences and consequences of eating.


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