Stephen M. Rowley: May 3, 2016

Survey Reveals Overwhelming Support of Local Small Businesses

 National Small Business Week Is May 1-7





Consumers’ patronage of small businesses extends beyond Small Business Week. According to the 2016 Cox Consumer Pulse on Small Businesses, 90 percent of U.S. consumers frequent small businesses at least once a week. Moreover, 42 percent are shopping small three or more times a week, according to the survey findings released today.

While convenience and customer service attract consumers to small businesses, 63 percent simply feel a need to support local entrepreneurs. For many, their collective sense of loyalty to businesses in their communities may stem from seeing a lack of governmental support. In fact, 77 percent of consumers feel the federal government does not do enough to promote small business growth on a national level.  When asked what types of technology could enhance the customer experience at their favorite SMBs, 45 percent of consumers stated free and reliable Wi-Fi.  Wi-Fi is so in demand, consumers chose it over coffee and cable as the best perk to have while waiting for service.

Respondents also weighed in on small business’ use of technology. Sixty-six percent of respondents prefer a digital rewards program to “old school” paper punch cards. However, respondents are slow to adopt mobile payments – 55 percent would not use their smartphones more often to pay for items if the small businesses they frequented accepted mobile payments.

Steve Rowley, SVP of Cox Business is available to your listeners to discuss the findings from this recent survey and help identify the ways small businesses can improve the customer experience and identify other ways to attract new customers.


Stephen M. Rowley serves as Senior Vice President of Cox Business. He oversees the strategic direction of the fastest growing business unit of Cox Communications, including all marketing, operations, sales, product development and partnership initiatives.  Prior to leading Cox Business he was the Vice President of sales and field operations for Cox Business’ western U.S. markets where he served as the chief liaison between corporate headquarters and the western markets with oversight on local strategic planning, sales performance, marketing, back office, customer installations and capital investment.


Speak Your Mind