Ted Baehr: July 24, 2013


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Ted Baehr, CEO of Movieguide  discusses how family oriented films are out ROI-ing al the R-rated films.  Why are films like Despicable Me making more money at the box office compared to The Lone Ranger. Hollywood’s insistence on producing the R-rated films is costing them millions.  Meanwhile the family oriented films are going “baffo” and taking it to the bank.